At WillowTree, Inc., 96 percent of employees say their workplace is great.



This review is based on 171 employee surveys, with a 90% confidence level and a margin of error of ± 1.73. It was published on Jun 21, 2017. 14140 Visitors

What Employees Say

I'm proud to tell others I work here.
People celebrate special events around here.
People care about each other here.
Management hires people who fit in well here.
People here are willing to give extra to get the job done.

What They Do

We asked WillowTree, Inc. to explain what they do. Here is what they had to say.

WillowTree builds apps, responsive sites, bots—any digital product that lives on a screen—for the world’s leading companies. Our elite teams challenge themselves to build extraordinary experiences by bridging the latest strategy and design thinking with enterprise-grade software development.

About this Company

Website: Industry: Information Technology
US Headquarters: Charlottesville, Virginia, 22902 US Employees: 187
US Revenues: $20.6 million Worldwide Revenues: $20.6 million
Corporate Structure: Private Founded: 2007

Everyday life at WillowTree

Perks and Programs

We asked WillowTree, Inc. to share a few programs they feel really capture what's unique about their workplace. Here is what they had to say.

  • Continuous Professional Development: WillowTree offers all of its team members the opportunity to travel to one all-expenses-paid conference each year. The only caveat is that you come back and share what you learned with the company. We also have weekly Lunch & Learns, weekly company-sponsored team lunches, ongoing conference speaking opportunities, code and design reviews, meet-ups, hackathons, etc. Continuous learning is just a natural outcome of working here.
  • Flexible Hours: While official business hours are from 9am - 6pm, WillowTree offers team members the ability to work flexible hours around those core business hours to best meet their own needs. Some people like to come in early and leave a bit earlier and some people don't hit their stride until later in the day. As long as you are in sync with your project team these variations in work hours are fine. WillowTree is also flexible with employee needs to work from home on a non-regular basis. 
  • Comprehensive Benefits: WillowTree offers excellent health insurance plans, full-paid long-term disability insurance, 401k and employee stock options, paid downtown parking, a new MacBook Pro, and discounted gym memberships for employees and their families. Health benefits start on a new team member's first day of work. 
  • WillowTree Gives Back: WillowTree loves giving back to the community. Organizations have the ability to apply online for WillowTree's support throughout the year. Each quarter, the whole company votes on which organization to lend their support to. We are also getting ready to establish 2 scholarships to help underrepresented groups in Computer Science and Design get assistance with tuition. Team members regularly volunteer in the community with youth STEM programs.
  • Fun: WillowTree organizes and hosts fun events throughout the year including two large company-wide parties; company-sponsored sports teams (e.g. kickball, softball, curling, etc.); tech and design meetups; happy hours; video game nights; movie nights; board game nights; company band practice; and lots of other events that appeal to a wide variety of team member interests. We also have a weekly happy hour. Once a month a team within WillowTree sponsors that happy hour, picking a theme to make it extra special and fun. The last one was a Cinco de Mayo party hosted by the Matts (the most common name at WillowTree)
  • Cross-Office Visits: To encourage our team to 'gel' and get to know each other, WillowTree pays for a few people to travel between our Charlottesville and Durham offices every week. They can just hang out in the office, get work done, and get to know other people they don't normally get to spend a lot of time with. Often, large groups will go out for dinner or drinks together after hours.
  • Training: We are bringing several training classes in house so we can control the quality. Our dev team is currently wrapping up the curriculum for iOS, Android and Web training. Not only will this help new hires, but it will also allow current team members to cross-train on different platforms. We are adding training about bias in the interview process to our interview team training and we are even working on a training class to flex team member's creativity muscle. We are currently looking at training to help mentors become even more effective.
  • Mentor Program: All new hires, including interns, are paired with a mentor for their first 90 days. They can go to their mentors for questions regarding project work or life at WillowTree in general. Mentors are responsible for helping their mentees get off to a strong start and for helping them understand the level of excellence WillowTree team members hold themselves to.  Once someone is through their first 90 days they transition to their long-term mentor. They have weekly 1:1s and once a month they work on their long term career goals and shorter term initiatives to reach those goals. This is part of an ongoing feedback and review process that took the place of an annual review process.
  • Labs: This past year we have added two labs to HQ. One is a usability lab that allows our UX team as well as our clients interview and asses real users interacting with the software we build so we can quickly iterate to come up with the best possible designs. We also created an R&D lab (plus one in our Durham office) to allow the many makers on our team to tinker with new technology to their hearts content.
  • Thought Leadership: Everyone at WillowTree is encouraged to pursue thought leadership. This can come in the form of blog posts, internal lightning talks, and conference speaking opportunities. We also held a conference near our HQ that brought together clients, industry analysts and partners from Apple, Google and Microsoft to share knowledge and learn from our internal team members.


$41,500 Average salary and additional cash compensation for Software Engineer Intern $81,816 Average salary and additional cash compensation for Software Engineer
50% Match of employee’s 401(k)/403b contribution up to 6% of salary100% Company-paid health coverage for employees
100% Company-paid health coverage for part-timers 25 hours Weekly hours required for part-timers to receive health insurance


  • 401(k) or 403b Program
  • Stock options
  • Employee stock ownership plan (ESOP)
Strategy session


23 days Paid time off after one year of full-time employment 15 days Paid time off after one year of part-time employment
Set days Paid sick days after one year of full-time employment 23 Days Paid time off as of first day of full-time employment
15 days Paid time off as of first day of part-time employment


  • Flexible schedule (100% use it)
  • Subsidized On- or Off-site Fitness (100% have access)
  • Onsite Amenities (Lots of free food, stocked kitchens, nitro-coffee beer and kombucha on tap. We have a mother's room for pumping and we are getting ready to create a meditation room.)


60 days Job-protected maternity leave (including FMLA/STD) 60 days Fully-paid maternity leave (does not include personal vacation or paid time off)*
45 days Average length of maternity leave new mothers take75 days Job-protected paternity leave (including FMLA)
30 days Fully-paid paternity leave (does not include personal vacation or paid time off)*15 days Average length of paternity leave new fathers take
60 days Job-protected parental leave for adoptive parents (including FMLA)*30 days Fully-paid parental leave for adoptive parents (does not include personal vacation or paid time off)
*Employees are not required to use all their personal paid time off before taking parental leave. All employees are eligible for parental leave benefits.


  • Lactation room(s)
  • Paid sick leave to care for a child or relative

Community and Environmental Impact

$20,880 Philanthropic donations in last year Yes Recycling program
Yes Locally-sourced food program


  • Chief Talent Officer is responsible for the success of formal recruiting and retention diversity goals
  • Written policy prohibits discrimination based on (at a minimum) age, disability, race/ethnicity, religious beliefs, gender and sexual orientation
  • Formal programs (such as resource groups, mentorship, networking, or other affinity groups) support professional development for: Under-represented racial/ethnic minority groups; Women; Lesbian, gay, bisexual or transgender employees; Disabled employees; Speakers of English as a second language; Employees reentering the workforce
  • Non-birth parents in same-sex relationships can take parental leave

Leadership Diversity


Workforce Diversity

Deep in thought


The Treehouse

How to Get Hired

We asked WillowTree, Inc. for some inside information on how to get hired at the organization. Here is what they had to say.

What key characteristics tell you a prospective employee will be a great fit for your company?

Our hiring decisions revolve around how a candidate aligns with our 7 core values. We look at three things through the lens of our core values. 1. Professional skill set. Two core values that pertain to this area are Craftsmanship and Ownership. We try to ascertain the level of passion they have for their craft. 2. How well will they will work in our collaborative environment? We use the core values Open Communication, Partnership and Flow. New hires need to be good at working effectively within a team, but also have respect for heads down time. 3. How is their general disposition?  We use the core values Optimism and Golden Rule to vet for these traits. Do they let problems get them down or do they find a way to move forward? Are they pleasant to be around? These are all very important to helping WillowTree stay a great place to work.

What can prospective employees do to get your attention?

Show passion for what they do! There are several ways that people prove this in a genuine way. 1. Side projects - doing something on your own time shows that you really enjoy it. 2. Social media - are they using social media to follow experts and be involved in the professional community? 3. Blogs - do they write about the work they are doing or what they are currently learning? 4. Latest reads - are they reading books, blogs, articles? Do they have a favorite newsletter or website that they go to for information?

Are there any positions or types of candidates you are particularly focused on hiring in this coming year?

Growing our Product team is a main focus. Finding talented designers, strategists and researchers is challenging.  We are always looking for talented developers. We are currently enhancing our in-house training to give us more flexibility in hiring. It's hard to find developers experienced in the technologies we use, but we can find talented developers and teach them what we do. They just need to be smart and have a passion for learning. Every single team member is important, so all of the positions get a lot of attention.  

What should interested candidates do to find out more and get started?

Visit our website - I think it does a good job of showing what we look for and what it is like to work here. Find us on Glassdoor. Lots of pictures to take a look at. Follow us on social media! Read our blog posts. There are lots of ways to get a feel for what WillowTree is all about.

hiring Outlook

74 Forecasted positions to fill in coming year 50% Job Growth
265 Average applicants per opening 7,146 Total job applicants
24% New hires by employee referrals 20% Openings filled by current employees
26 Recent graduates hired 10% Voluntary turnover for full-time employees
* All figures refer to 12-month period prior to reporting, unless otherwise noted.

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