At WillowTree, Inc., 97 percent of employees say their workplace is great.



This review is based on 223 employee surveys, with a 90% confidence level and a margin of error of ± 1.95. It was published on Jul 10, 2018. 16903 Visitors

What Employees Say

People celebrate special events around here.
I'm proud to tell others I work here.
People here are given a lot of responsibility.
Management is competent at running the business.
You can count on people to cooperate.

What They Do

We asked WillowTree, Inc. to explain what they do. Here is what they had to say.

WillowTree creates beautiful digital products designed to drive growth for the world’s leading companies. Our elite teams challenge themselves to build extraordinary experiences by bridging the latest strategy and design thinking with enterprise-grade software development.

About this Company

Website: Industry: Information Technology
US Headquarters: Charlottesville, Virginia, 22902 US Employees: 255
US Revenues: $30.2 million Corporate Structure: Private
Founded: 2007

Co-located teams boost team morale, collaboration, and efficiency.

Perks and Programs

We asked WillowTree, Inc. to share a few programs they feel really capture what's unique about their workplace. Here is what they had to say.

  • Continuous Professional Development: WillowTree offers all of its team members the opportunity to travel to one all-expenses-paid conference each year. The only caveat is that you come back and share what you learned with the company. We also have weekly Lunch & Learns, weekly company-sponsored team lunches, ongoing conference speaking opportunities, code and design reviews, meet-ups, hackathons, etc. Continuous learning is just a natural outcome of working here.
  • Flexible Hours: While official business hours are from 9 am - 6 pm, WillowTree offers team members the ability to work flexible hours around those core business hours to best meet their own needs. Some people like to come in early and leave a bit earlier and some people don't hit their stride until later in the day. As long as you are in sync with your project team these variations in work hours are fine. WillowTree is also flexible with employee needs to work from home on a non-regular basis. 
  • Comprehensive Benefits: WillowTree offers excellent health insurance plans, full-paid long-term disability insurance, 401k and employee stock options, paid downtown parking, a new MacBook Pro, and discounted gym memberships for employees and their families. Health benefits start on a new team member's first day of work. 
  • Employee Resource Groups (ERGs): We're serious about making WillowTree an inviting, comfortable place for all of our team members to thrive. To this end, we officially facilitate and support Employee Resource Groups (ERGs) formed around a non-majority group, based on characteristics such as race, ethnicity, gender, age, sexual orientation, gender identity or expression, religion, disability, veterans, family status, or education. ERGs at WillowTree are started and led by team members, and any team member or group of team members may complete an application to form an ERG.  
  • Innovation Day/Innovation Hour: WillowTree greatly values curiosity and innovation, which is why we set aside one hour every week and one full work day every quarter for team members to explore their passions and projects in emerging tech. During this time, team members can learn new skills/tools related to their trade, work on prototypes, or anything else that deepens their craft.
  • WillowTree Social Impact: WillowTree loves giving back to the community. In 2017, we joined the global Pledge 1% community and launched WillowTree Social Impact, pledging to donate 1% of our time and resources to projects for non-profit clients. Through WillowTree Gives Back, our local initiative, organizations may apply online for WillowTree's support throughout the year. Each quarter, the whole company votes on which organization to lend their support to. We've also established the Whitney French Memorial Scholarship in Digital Design which grants $10,000 of financial aid to women pursuing studies in design. Team members regularly volunteer in the community with youth STEM programs.
  • Fun: WillowTree organizes and hosts fun events throughout the year including two large company-wide parties; company-sponsored sports teams (e.g. kickball, softball, curling, etc.); tech and design meetups; happy hours; video game nights; movie nights; board game nights; company band practice; and lots of other events that appeal to a wide variety of team member interests. We also have a weekly happy hour. Once a month a team within WillowTree sponsors that happy hour, picking a theme to make it extra special and fun. The last one was a Cinco de Mayo party hosted by the Matts (the most common name at WillowTree)
  • Cross-Office Visits: To encourage our team to 'gel' and get to know each other, WillowTree pays for a few people to travel between our Charlottesville and Durham offices every week. They can just hang out in the office, get work done, and get to know other people they don't normally get to spend a lot of time with. Often, large groups will go out for dinner or drinks together after hours.
  • Mentor Program: All new hires, including interns, are paired with a mentor for their first 90 days. They can go to their mentors for questions regarding project work or life at WillowTree in general. Mentors are responsible for helping their mentees get off to a strong start and for helping them understand the level of excellence WillowTree team members hold themselves to.  Once someone is through their first 90 days they transition to their long-term mentor. They have weekly 1:1s and once a month they work on their long term career goals and shorter term initiatives to reach those goals. This is part of an ongoing feedback and review process that took the place of an annual review process.
  • Labs: WillowTree maintains two in-office labs: one is a usability lab that allows our UX team as well as our clients to interview and asses real users interacting with the software we build so we can quickly iterate to come up with the best possible designs. We also created an R&D lab (plus one in our Durham office) to allow the many makers on our team to tinker with new technology to their heart's content.


$43,600 Average salary and additional cash compensation for Software Engineer Intern $84,399 Average salary and additional cash compensation for Software Engineer
50% Match of employee’s 401(k)/403b contribution up to 6% of salary100% Company-paid health coverage for employees
100% Company-paid health coverage for part-timers 25 hours Weekly hours required for part-timers to receive health insurance


  • 401(k) or 403b Program
  • Stock options
WillowTree's offices are intentionally structured to provide a variety of workspaces for each team members to find the environment that best helps them thrive.


23 days Paid time off after one year of full-time employment 16 days Paid time off after one year of part-time employment
Set days Paid sick days after one year of full-time employment 23 Days Paid time off as of first day of full-time employment
16 days Paid time off as of first day of part-time employment


  • Flexible schedule (100% use it)
  • Subsidized On- or Off-site Fitness (100% have access)
  • Onsite Amenities (Fully stocked kitchens (including sparkling water, kombucha, nitro coffee, and a variety of healthy snacks), flexible working environments, two paid lunches per week.)


60 days Job-protected maternity leave (including FMLA/STD) 60 days Fully-paid maternity leave (does not include personal vacation or paid time off)*
60 days Average length of maternity leave new mothers take60 days Job-protected paternity leave (including FMLA)
30 days Fully-paid paternity leave (does not include personal vacation or paid time off)*30 days Average length of paternity leave new fathers take
30 days Job-protected parental leave for adoptive parents (including FMLA)*30 days Fully-paid parental leave for adoptive parents (does not include personal vacation or paid time off)
*Employees are not required to use all their personal paid time off before taking parental leave. All employees are eligible for parental leave benefits.


  • Lactation room(s)
  • Paid sick leave to care for a child or relative


  • Mental health care
  • Alternative treatments (such as acupuncture, homeopathy, or chiropractic)

Community and Environmental Impact

$130,610 Philanthropic donations in last year Yes Sustainable commuting program
Yes Recycling program Yes Locally-sourced food program


  • Chief Talent Officer oversees diversity and inclusion practices
  • Written policy prohibits discrimination based on (at a minimum) age, disability, race/ethnicity, religious beliefs, gender and sexual orientation
  • Formal programs (such as resource groups, mentorship, networking, or other affinity groups) support professional development for: Under-represented racial/ethnic minority groups; Women; Lesbian, gay, bisexual or transgender employees; Disabled employees; Speakers of English as a second language; Employees reentering the workforce
  • 5 events a year connect employees with peers from different racial/ethnic, religious or country-of-origin identities
  • Non-birth parents in same-sex relationships can take parental leave

Leadership Diversity


Workforce Diversity

WillowTree's Usability Testing Lab


The WillowTree team at the all-company 2018 Summer Summit in Charlottesville, VA

How to Get Hired

We asked WillowTree, Inc. for some inside information on how to get hired at the organization. Here is what they had to say.

What key characteristics tell you a prospective employee will be a great fit for your company?

Our hiring decisions revolve around how a candidate aligns with our 7 core values. We look at three things through the lens of our core values. 1. Professional skill set. Two core values that pertain to this area are Craftsmanship and Ownership. We try to ascertain the level of passion they have for their craft. 2. How well will they work in our collaborative environment? We use the core values Open Communication, Partnership, and Flow. New hires need to be good at working effectively within a team, but also have respect for heads down time. 3. Would this person be a positive addition to the culture?  We use the core values Optimism and Golden Rule to vet for these traits. Do they let problems get them down or do they find a way to move forward?

What can prospective employees do to get your attention?

Show passion for what they do! There are several ways that people prove this in a genuine way. 1. Side projects - Learning something on your own time shows that you really enjoy it. We love hearing that prospective hires are exploring emerging technologies in their own time. 2. Active in the tech community - Are they enthusiastic members of the local tech network, engaging in the tech meet-up scene or in tech conversations on social media? 3. Blogs - Do they write about the work they are doing or what they are currently learning? 4. Keeping up to date - Are they reading books, blogs, articles? Do they have a favorite industry-related podcast? Do they have a favorite newsletter or website that they go to for information?

Are there any positions or types of candidates you are particularly focused on hiring in this coming year?

As a full-scale end-to-end digital product agency, we're always hiring product researchers, product designers, software engineers, and software quality assurance engineers. We're looking to significantly expand our backend practice this year and are most focused on hiring top talent in that area. We are currently enhancing our in-house training to give us more flexibility in hiring. It can be difficult at times to find developers experienced in the specific technologies we use, but we can find talented developers and teach them what we do. They just need to be smart and have a passion for learning. Every single team member is important, so all of the positions get a lot of attention.  

What should interested candidates do to find out more and get started?

Visit our website - Find us on Glassdoor to read reviews, see open job postings, and to get a sense of what it's like to work here. Follow us on social media! Read our blog posts. There are lots of ways to get a feel for what WillowTree is all about.

hiring Outlook

63 Forecasted positions to fill in coming year 37% Job Growth
290 Average applicants per opening 6,082 Total job applicants
15% New hires by employee referrals 8% Openings filled by current employees
23 Recent graduates hired 9% Voluntary turnover for full-time employees
* All figures refer to 12-month period prior to reporting, unless otherwise noted.

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